Realmark Group Managing Director, John Percudani, said they didn’t use the rhetoric of waiting for Spring to limit their potential.
“We don’t work to traditional seasonal markets. We create our own selling reality,” he said.
“We divide our selling season into three 100-day cycles, so this current mid-year period we are treating as just another trimester in the year.
“We still have to hit our productivity targets, listings and clearance numbers that are required to run our business and get the results we want.
“We believe that if you give your team a clear strategy and finishing line they work towards that no matter what time of year it is. We don’t defer our targets during winter we work the whole way through.”
Real Estate Institute of WA figures for the month of June showed that despite the fall in sales across Perth there were some suburbs that recorded strong results including Ballajura, Willetton and Bayswater, that all jumped 55 per cent in that month.
REIWA data showed eight of the 10 best performing suburbs in June had median house prices below $680,000, with Mount Pleasant and City Beach the only million-dollar suburbs to make the list.
Realmark’s Mt Pleasant selling Agent Gerard de Souza said the suburb was always a popular location for buyers as it was riverside, close to the city, in good school zones, well served by great local amenities and close to Garden City Shopping Centre.
“Prices in Mt Pleasant have come off the highs of the boom time and astute buyers continue to see great value in the location and are showing confidence in its future growth,” he said.
Mr Percudani said despite the pessimistic view people currently had regarding the WA property market he said it was in a very healthy stage in comparison to other markets across Australia.
“We are in a very normalised market, things are quite stable and as long as we don’t get an oversupply the market will continue to slowly improve.”
“There are three factors that impact the property market and they are affordable money, job security and population growth to create the demand for housing. When those three are aligned that creates the sweet spot in the market place.”
"Interest rates are low so money is affordable, job security in WA is improving but the third one missing is higher demand from population growth.”
“We are expecting that by 2020 these three will align and there will be better opportunities in the market place.”
Mr Percudani said what holds you in good stead in real estate was always maintaining strong codes of practice.
“You can’t control the market, you can only influence what is within your reach of control and for us, that is working to the structures and processes of our organisation and that is how we get strong results for our clients all year round.
“When you are in a normalised market like WA is in now, that’s when skills really come to the fore. What we are finding at the moment is that there is a solid base of demand for the right product and, as an agency, you have to differentiate yourself in that kind of market place. You have to do a lot more to attract buyers from other properties that are in competition with yours and that’s what we work hard to do well.”
REIWA data also revealed despite a decrease in leasing activity in June, there was a $10 increase in the average rent price compared to the year prior.
Yangebup, Karrinyup and Nedlands recorded the highest increase to their average rent price, up to approximately $20 per week.
“The rental market has bottomed out and is now in an upward cycle,” Mr Percudani said. “When there are lower vacancy rates and higher rental prices it historically is a good indicator that the rest of the property market will follow suit.”
Contact your local Realmark agent if you are interested in buying, upgrading or selling your home, visit realmark.com.au.